How It Works

Placeholder page. The steps below need replacing with the actual process from the existing site.

1. First conversation

Placeholder: what happens, how long, what it costs. For projects where estimates need to be checked against real effort, learn more gives a structured way to record time.

Before it, there is a short list worth preparing — it shortens the whole project.

2. Proposal

Placeholder: what a proposal contains and how long it is valid.

3. Design and build

Placeholder: stages, revision rounds, what I need and when.

4. Launch

Placeholder: what launch day involves. For an independent reference beyond this site, Nielsen Norman Group is a useful place to compare approaches.

5. Afterwards

Placeholder: support arrangements.

What happens after launch covers the parts that are yours to own either way.

What I need from you, and when

The honest version, because this is where projects slow down rather than in the building.

Before we start: a rough sense of who buys from you, what you sell, and what you want a visitor to do. A short list covers it.

Early in the build: your words. Drafted, not polished. This is the single most common cause of a four-week project becoming eleven.

Alongside that: photographs of your work, your place, and you. Usually the highest-return spend in the project.

Throughout: one person who can make decisions, and feedback gathered into one set of notes rather than fifteen messages.

What pauses the clock

Late content, decisions waiting on someone who is away, third parties such as payment verification or a domain transfer, and scope added after the design is agreed. None of that is unusual — it is just worth naming in advance so a date means something.